Service · Lead
Fractional VP of Sales for Seed and Series A founders
An experienced sales leader inside your company, part-time. UNFLINCH GTM runs the forecast, coaches your sellers, moves you upmarket and builds a team that keeps winning after the engagement ends.
What you get
- Forecast you can defend: stage definitions, exit criteria and a weekly forecast call your board can trust.
- Pipeline and deal reviews: weekly inspection of every material deal, with clear next steps and owners.
- Deal coaching: hands-on help closing bigger deals in shorter cycles, including joining strategic calls.
- Upmarket motion: sharper ICP, multi-threaded deal strategy and an enterprise-ready process.
- Hiring and onboarding: role scorecards, interview loops and a ramp plan that produces best-in-class sellers.
- Board-ready reporting: the metrics and narrative investors expect at the next round.
Who it's for
- Seed or Series A B2B company, roughly $250K–$5M ARR
- Early customer demand proven, and recently funded
- Founder still leads sales, with up to about eight sellers
- Ready to move upmarket and build a team that sells without the founder
How it works
Every engagement follows the Revenue Engine Blueprint: Diagnose, Design, Deploy, Drive, Transfer. The first 90 days run on a written plan with reviews at day 30, 60 and 90. After that, UNFLINCH GTM keeps a weekly operating cadence until the system runs reliably.
The end state is a documented sales system and a team ready for a permanent leader. UNFLINCH GTM helps define that role, interview candidates and hand over the playbook, forecast and team.
Not sure you need ongoing leadership yet? Start with aRevenue Diagnostic or a focusedRevenue Engine Build.
Common questions
What does a fractional VP of Sales do?
A fractional VP of Sales is an experienced sales leader who works part-time inside your company. They own the forecast, run pipeline and deal reviews, coach sellers, design the sales process and hiring plan, and help close strategic deals, without the cost and commitment of a full-time executive.
When should a startup hire a fractional VP of Sales?
Usually after early customer demand is proven and the company has raised a Seed or Series A round, but before sales runs without the founder. Common triggers: the founder is still on every deal, the first sales hires are missing quota, the forecast is unreliable, or the company is moving upmarket to larger customers.
How long does a fractional VP of Sales engagement last?
UNFLINCH GTM engagements typically start with a 90-day plan, then continue month to month until the system runs reliably and a permanent sales leader is ready to take over.
Does a fractional VP of Sales do prospecting?
No. The role is leadership: building the system, coaching the team and closing strategic deals alongside sellers. Daily prospecting and outsourced selling are not included.