Pricing guide
How much does a fractional VP of Sales cost?
Published ranges commonly fall around $8K–$18K per month for one to three days per week. Here's what drives the price and how to compare it with a full-time hire.
Typical ranges
Fractional sales-leadership providers commonly publish monthly retainers of roughly $8,000–$18,000 for one to three days per week (for example,RecruitFractional, accessed October 2026). These are provider-published figures, so treat them as directional.
What drives the price
- Time commitment: hours or days per week.
- Scope: advising the founder versus running the team, forecast and hiring.
- Complexity: enterprise or upmarket deals, multiple segments, larger teams.
- Experience: leaders who have built and scaled teams command more.
Engagement models
- Project: a fixed scope and timeline, such as aRevenue Diagnostic or aRevenue Engine Build.
- Retainer: ongoing part-time leadership, billed monthly. See Fractional VP of Sales.
- Advisory: lighter-touch founder coaching and deal strategy, with no day-to-day management.
Comparing with a full-time hire
A full-time VP of Sales costs more than salary: add bonus, equity, benefits, recruiting fees and months of search and ramp time. The largest cost is often hiring before the company is ready. A fractional leader can build the system first, so the eventual full-time hire inherits a working motion. See the fullcomparison.
Common questions
How much does a fractional VP of Sales cost?
Provider-published ranges commonly fall around $8,000 to $18,000 per month for one to three days per week of involvement. Project work and lighter advisory roles are priced differently. Treat published ranges as directional, not audited market data.
How is UNFLINCH GTM priced?
Engagements are scoped to your stage and goals: a fixed-scope Revenue Diagnostic, a 30- or 90-day Revenue Engine Build, or a monthly Fractional VP of Sales retainer. Pricing is discussed on a free 20-minute call.