DIAGNOSE
Revenue
Diagnostic.
Find what's really blocking revenue. A scorecard of your funnel, ICP, pricing and team, plus a prioritized 90-day plan.
- 1–2 weeks
- Revenue scorecard
- 90-day plan
FOR SEED AND SERIES A FOUNDERS
Your runway
is finite.
Your ambition
isn't.
Hands-on GTM leadership that takes you from founder-led sales to predictable revenue. Bigger deals, shorter cycles, and a team built to win without you.
- Predictable revenue
- Upmarket
- Bigger deals
- Shorter cycles
- Top talent
- Stability
01 / WHY DO ANYTHING
Capital buys runway.
It doesn't buy a revenue engine.
Raising money buys you time to prove the business. It doesn't buy:
- Predictable revenue
- A sales team that sells without you
- A forecast your board believes
- Your next round
Sound familiar?
- Nothing closes unless you're on the call.
- Your first AE missed quota because the process lived in your head.
- You promoted your best rep to manager and lost your best rep.
- Deals stall at the same stage, and nobody knows why.
- The forecast is a guess, and your board can tell.
- Bigger buyers are interested, but deals drag on for quarters.
Founder-led sales got you here. It won't get you there.
02 / WHY NOWTHE MARKET HAS CHANGED
The next round is
earned, not assumed.
More money is chasing fewer standout companies. Investors want evidence: quality revenue, efficient growth, retention and a credible path to scale.
$119.5B
raised on Carta in 2025, while new rounds fell to a six-year low.
SOURCE: Carta60%+
of Q1 2026 dollars recorded by Carta went to AI companies.
SOURCE: Carta<1/3
of startups that raised seed in 2022 had reached Series A by 2025.
SOURCE: Business Insider, Carta data70%
of identifiable VC-backed startup post-mortems since 2023 cited running out of cash.
SOURCE: CB Insights03 / WHAT WE DOSTART SMALL. SCALE UP.
Three ways in.
One revenue engine.
Same goal every time: predictable revenue, bigger deals, shorter cycles.
Revenue
BUILD
Revenue Engine
Build.
Install the system: ICP, playbook, pipeline generation, CRM and forecast, hiring plan and operating cadence. A focused 30-day sprint or a full 90-day build.
- 30 or 90 days
- Playbook + pipeline
- Hiring + onboarding
LEAD
Fractional
VP of Sales.
An experienced sales leader on your team: running the forecast, coaching sellers, moving upmarket and closing strategic deals. Lighter-touch founder advising is also available.
- Ongoing
- Forecast
- Bigger deals
VP-level leadership.Without the full-time VP bet.
Full-time VP of Sales
- A months-long search before they start
- Full salary and equity, and a costly mis-hire if you're too early
- Builds their own way, from scratch
UNFLINCH GTM
- Start in weeks, scoped to your stage
- VP-level leadership for a fraction of the cost
- A proven system, handed to your permanent leader
Built for
- Seed or Series A B2B company, roughly $250K–$5M ARR
- Early customer demand proven, and recently funded
- Founder still leads sales, with up to about eight sellers
- Ready to move upmarket and build a team that sells without you
Not a fit if
- You want someone to do daily prospecting or carry a bag
- You want a strategy deck, not a change in how you operate
- You want to outsource sales with no internal owner
- You expect the number fixed in a month with nothing else changing
04 / HOW IT WORKSSIGNATURE METHOD
The Revenue Engine
Blueprint.
One method behind every engagement. Five stages, from first diagnosis to a team that runs on its own.
- 01
Diagnose
What's blocking revenue?
ICP and funnel baseline, customer evidence, pricing and people.
- 02
Design
What motion should we run?
Upmarket ICP, segments, sales process, roles and the activity-to-revenue model.
- 03
Deploy
How do we make it work?
CRM, playbooks, outbound systems, enablement and decision cadence.
- 04
Drive
How do we improve every week?
Deal coaching for bigger deals and shorter cycles, pipeline inspection and forecasting.
- 05
Transfer
How do we make it last?
A documented system and a best-in-class team, handed to your internal leader.
Your first 90 days
- Week 0Kickoff
Review pipeline, deals in flight, team and tools. Meet every seller.
- Weeks 1–2Diagnostic
Revenue scorecard and 90-day plan presented. Priorities agreed.
- Weeks 3–6Build
ICP, playbook, CRM stages and forecast rules installed.
- Weeks 7–12Drive
Weekly forecast, deal coaching and hiring plan in motion.
- Day 30 · 60 · 90Review
Progress checked against the plan, and the plan updated with data.
05 / FREE SCORECARD60 SECONDS. NO EMAIL REQUIRED.
How repeatable is
your revenue?
Check every statement that's true today.
Your score0/8
Founder-dependent. Revenue still runs through you.
06 / WHY MEBuilt from zero.
Built from zero.
Proven at scale.
Jon ParisiFounder · 20+ years building revenue enginesLinkedIn
I've spent 20+ years building revenue engines, most of them from the ground up. As an early sales leader at four Series A startups, I helped scale GuideSpark from $2M to $30M ARR in 18 months, set up the GTM tech stack at Observe (later acquired by Snowflake in its largest deal to date), doubled MaestroQA's ARR, and took a legal-tech AI startup from $2M to $20M ARR in under a year while growing the team from 2 reps to 60.
Now I join funded founders as their revenue operator: in the work, accountable for predictable revenue, moving upmarket, and building systems that breed best-in-class talent, so the team keeps winning after I roll off.
$120M+ARR driven across 4 Series A startups and 2 public companies
$2M→$30MARR in 18 months at GuideSpark
$2M→$20MARR at a legal-tech AI startup: 10x in under 1 year
+$11MNew ARR at MaestroQA, ~2x company ARR
$600M+ outbound pipeline sourced · 130+ sellers developed · 7 President's Club wins
Six- and seven-figure deals closed at
Full background - Coinbase
- Affirm
- Toyota
- NVIDIA
- NBC
- VMware
- Samsara
- Brex
- Stitch Fix
- Amadeus
- Thermo Fisher
- NCR
01
Operator, not consultant.
Working process, weekly cadence and measurable execution. Not a strategy deck.
02
Built from zero, four times.
Four Series A sales buildouts, each with concrete before-and-after results.
03
Upmarket by design.
Sharper ICP, deal strategy and enterprise motion. Bigger deals, shorter cycles.
04
Talent that outlasts me.
Hiring, onboarding and coaching systems that breed best-in-class sellers, so the engine keeps running after I roll off.
YOUR NEXT CHAPTER STARTS HERE
The clock is ticking.
Let's make it count.
Bring the ambition. Bring the hard questions.
Let's figure out what moves you forward.
OR EMAIL HELLO@UNFLINCHGTM.AI